#SassoonNow

Creative direction and content production for the Sassoon Now II AW21 Collection.

 

We worked with Sassoon Academy to bring to life their creative vision for the AW21 Collection, in the form of social-first content, creating a complete lookbook on their Instagram feed.

Working on creative and art direction, photography, and grid layouts planning, the final assets were inspired by the precision of haircuts and the geometry of colour.